As you venture into the world of rice cookers, one brand that's worthy of attention is Haier. Known for their innovation and quality, Haier rice cookers are revolutionizing the way we cook rice.
Overview of Haier Brand
Haier is a leading Chinese home appliance company that has made a name for itself globally. They've consistently maintained a strong position, generating significant revenue and remaining one of the most profitable companies among the top ten world players in this sector.
Their product range includes a variety of home appliances, but their leadership in the market is particularly pronounced when it comes to refrigerators and washing machines. Haier outperforms its competitors in the Chinese market for white home appliances, boasting a leading position in both these categories.
Haier's Position in the Market
Haier's success isn't confined to the Chinese market. The company has experienced a significant growth in its overseas income, with an impressive fivefold increase in the past four years.
The company's gross margins in its offshore business have also seen a notable increase. They rose from 3% in 2015 to an impressive 25% in 2019, bringing them on par with other industry leaders like Midea.
Haier's commitment to promoting its brand on the global stage is evident in its leadership in the refrigerator and washing machine sectors. This consistent performance and commitment to quality are reflected across their product range, including their rice cookers.
In the following sections, you'll discover why a Haier rice cooker could be the perfect addition to your kitchen, helping you to prepare perfect rice every time. You'll also learn about the features that set the Haier rice cooker apart from other brands like Zojirushi or Tiger, and how to choose the best model for your needs.